Yup. Like Dawkins says, I think this is memetics' best shot, by a long way. On the other hand, the fact she's a bit level-2-bound is a minus for me. E.g., she sees very clearly that "self" is a memeplex, but doesn't seem to realise that's equally true for consciousness and matter -- she talks about "the physical self" as if that would remain once all memes had been discounted. On the other hand, of course, if she had gotten all that right, there would have been nothing left for me to do! :-)
-- Robin