virus: McLuhan Reading List

Reed Konsler (
Tue, 9 Mar 1999 12:18:26 -0500

>Date: Mon, 8 Mar 1999 23:46:29 -0800
>From: "Tim Rhodes" <>
>Subject: virus: McLuhan Reading List
>Recommend me some Marshal McLuhan, please.
>- -Prof. Tim

_Essential McLuhan_

by Marshall McLuhan, Eric McLuhan (Editor), Frank Zingrone (Editor) Our Price: $14.80 [ ASIN/0465019951/qid=920998809/sr=1-1/002-8973019-1491663] Paperback - 407 pages (July 1996)
HarperCollins (paper); ISBN: 0465019951

Key works, collected and republished. Excellent all-in-one resource. Very literary. If you want to read McLuhan's text at it's finest, here it is. It's my hand reference, but it what it doesn't do, is justice to his insight into visual media and representation, for which I would recommend:

_Forward Through the Rearview Mirror : Reflections on and by Marshall McLuhan (Digital Communication Series)_

by Paul Benedetti (Editor), Nancy Dehart (Editor) Our Price: $20.00 [ ASIN/0262522330/qid%3D920999143/002-8973019-1491663] Paperback - 207 pages (February 1997)
MIT Press; ISBN: 0262522330

This is a collage of images, quotations from McLuhan and his intellectual heirs, and other stuff. When it came out in '97 I had already read most of McLuhan's work, but still found interest and insight in it. It is a sort of coffee-table book, more a thought starter than a closure. As such, it is a perfect reflection of McLuhan's life and thinking. If you only buy one book and just want to get a taste of who McLuhan was, this is my pick.


  Reed Konsler