Like Rand's work, the book is a novel. As such it uses the Trojan-horse
mechanism of fiction to carry its memes. Notice that there aren't a lot of
books of reasoned arguments on the best-seller lists.
>
> BTW: giving homework assignments -- instead of one's point of view --
which
> one of Cialdini's methods would it be?
Wrong again. It's not a Cialdini method; it's a didactic one. People learn
more by doing than by listening.
Richard Brodie RBrodie@brodietech.com http://www.brodietech.com/rbrodie
Author, VIRUS OF THE MIND: The New Science of the Meme
http://www.brodietech.com/rbrodie/votm.htm
Visit Meme Central: http://www.brodietech.com/rbrodie/meme.htm