> I am not
> sure if you heard about an excellent book on the subject: "Virus of the
> Mind" by Richard Brodie. When I read this book and somebody on this list
> was trying to push "meme-space flexing on the fly" I quickly recognized it
> as one of the tricks to get people to follow MS Guru. A dirty trick. It's
> all described in that book.
One of my favorite things about that book is the way Brodie managed to
talk about a "button" and how it is pushed while at the same time pushing
that button to get you to read the next chapter. An excelent example of
post-modern layering.
I wonder if the author uses that technique in other forums as well?
;)
-Prof. Tim