Lack of advertising is a spreadable meme. They are probably smoked
because they appeal to those who like to think they are above or outside
the ad loop. There is a certain status in having something that doesn't
get flashed on billboards on a regular basis.
The Body Shop over here (Canada) does the same thing. It does not
advertise in ANY media. I know because I tried to propose a website for
them. They have that kind of alternative, social-consiousness meme
working for them and that does better than being on the tube.
-- Regards +------------------------------------------------------------------+ Ken Pantheists http://www.lurchinvault.com/ken Lurch In Vault Web Services http://www.lurchinvault.com +------------------------------------------------------------------+"I figure everything after three scotches is philosophical."
--Robert Bloch