>From the introductory web page:
Why "Virus"?
The word "virus" has negative connotations for many people so it may seem
odd to name a religion after it. The name was chosen to be deliberately
antagonistic, to put people on their guard and let them know this idea
was designed to infect them. Call it truth in advertising.
(end quote)
So the name is itself an example of memetic engineering, deliberating
pushing the "danger" button in order to increase awareness. Of course
there will always be a percentage of the intended audience that are
lost because they can't get past the name; it is a tradeoff and a
calculated risk.
-- David McFadzean david@lucifer.com Memetic Engineer http://www.lucifer.com/~david/ Church of Virus http://www.lucifer.com/virus/