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FYI
Richard Brodie RBrodie@brodietech.com +1.425.688.8600
CEO, Brodie Technology Group, Inc., Bellevue, WA, USA
Author, VIRUS OF THE MIND: The New Science of the Meme
Visit Meme Central: http://www.brodietech.com/rbrodie/meme.htm
----------
From: Paul Marsden[SMTP:PMarsden@compuserve.com]
Sent: Tuesday, June 10, 1997 3:18 AM
To: INTERNET:memetics@mmu.ac.uk
Subject: Aristotle was a Memetician
Rhetoric and Memetics have a lot in common, and the comment made that
Aristotle (one of the first rhetoricians) DID use the concept of memes
in
his theory, not just implicitly but also explicity.
Aristotle talks of a rhetorical device called enthyMEME, which is a
truncated syllogism whereby the rhetorician (host) posits the
propositions
that necessariy lead to a certian conclusion without actually stating
it.
Rather the rhetoricain lets the audience draw the conclusion for
themselves, and therefore ensuring infection by active participation in
the
process. For example if I wanted to infect you with the meme, "No men
are
Gods", you probably would ignore this message in the plethora of other
messages you are constantly receiving and it wouldn't get replicated
but if
I invited you to actively participate in the forced vreation of the
meme by
saying
All men are mortal
and then
No Gods are mortal
and letting you conclude that "No men are Gods" I would be more
successful
at spreading that meme.
I don't know if Dawkins knew he was borrowing from Aristotle when he
coined
the term meme, or it is just serendipity. (or perhaps Dawkins is a
re-incarnation of Aristotle, now that's an interesting
meme................)
==============================================================This was
distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit
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