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This is Richard Brodie's Meme Update Newsletter. To
subscribe/unsubscribe, send mail to events@brodietech.com with
"subscribe" or "unsubscribe" in the message body.
When you find yourself hungry for more information about memetics,
you'll want to visit Meme Central. Meme Central is your FREE web site
for all the latest memetics books, links, and more! Visit Meme Central
at http://www.brodietech.com/rbrodie/meme.htm.
You can order books mentioned here and others through the Amazon.com
Memetics Bookstore at http://www.brodietech.com/rbrodie/books.htm.
Richard Brodie is the author of the first and best-selling book on
memetics, VIRUS OF THE MIND. VIRUS OF THE MIND is in its third printing
and spent over six months on the Amazon.com best-seller list! Start
reading VIRUS OF THE MIND on-line, for FREE, at
http://www.brodietech.com/rbrodie/votm.htm.
Order VIRUS OF THE MIND RIGHT NOW by clicking HERE: http://www.amazon.c
om/exec/obidos/ISBN=0963600117/memecentralA/
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FREE MEMETICS TELECLASS
Memes & Marketing: How Memes Can Make You Money
Tuesday, July 1, 1997, from 8-9pm New York time
Richard Brodie, author of the best-selling book: Virus of the Mind: The
New Science of the Meme.
Have you ever been frustrated because you had the world's greatest idea
or product but you couldn't get anyone to pay attention to it?
Memetics, the new science of contagious ideas called "memes," tells us
which ideas will compete successfully for a share of people's minds and
which will fizzle out unnoticed. Memes are contagious ideas like
clothing fashions and slang words. They spread among people like a
virus. Now you can learn how the top advertisers and politicians use
the science of memetics to create your own "idea bomb" or "profit
virus" that harnesses these powerful natural forces to spread your
cause automatically by word of mouth. In this free one-hour class by an
international authority on memes, you will learn how to package your
ideas so that they are attractive, why we are compelled to respond to
danger, food and sex, how we 'catch' ideas that really aren't our own
and how to create an idea profit virus of your own.
Richard Brodie is the author of "Virus of the Mind," the first book
devoted to memetics, the new science of "memes," the invisible but very
real DNA of human society. A key Microsoft employee five years before
the software giant
went public, Mr. Brodie was chairman Bill Gates's technical assistant
and the original author of Microsoft Word. Educated at Harvard, Mr.
Brodie is also the best-selling author of "Getting Past OK." An
accomplished speaker, he has appeared on more than 80 television and
radio shows including two appearances on "Donahue" and NBC's "Today."
Tuition: Free. Maximum Class Size: 150
Prerequisites: There are no prerequisites, but if you want to read my
book VIRUS OF THE MIND before the class, you can currently order it at
a 40% discount from the Amazon.com Memetics Bookstore,
http://www.brodietech.com/rbrodie/books.htm or visit Meme Central:
http://www.brodietech.com/rbrodie/meme.htm
To Register: register@brodietech.com
PALEOPSYCHOLOGY: A NEW SCIENCE
Dr. Howard Bloom, author of the excellent book "The Lucifer Principle,"
has, along with a rather illustrious group of colleagues, founded a new
science called paleopsychology. The aim? To discover the biological
origin of memes. Bloom begins by postulating two different kinds of
(proto-) memes, each stemming from one of the two kinds of biological
"memory" organisms have. Participants in the discussion are rekindling
the smoldering debate over units of selection in evolution. Is the
selfish gene really the last word, or are the theories of individual
and even group selection being found more useful?
For more information, email HowlBloom@aol.com.
BOOK REVIEW: A ZEN ROMANCE
A Zen Romance
by Deborah Boliver Boehm
$25, Kodansha, 1996
Click here to order this book:
http://www.amazon.com/exec/obidos/ISBN=4770020325/memecentralA/
OK, so this book is REALLY tangentially related to memetics (read: not
at all), but it is written so richly, and about a subject so near to my
heart, that once again I will risk incurring the wrath of the academic
memeticists by dragging Zen into the Meme Update. The warmth of the
descriptive language Boehm uses when chronicling her years as a college
student in Japan is enough to make this book something to savor. A true
writer, she details how her personal metamorphosis -- intellectual,
spiritual, and sexual -- takes place in and out of the Zen monastery
she lives beside. Each page of this beautifully bound
Japanese-published book is filled with words as beautiful as the cloth
cover in this rare woman's view of Zen.
You can order books mentioned here and others through the Amazon.com
Memetics Bookstore at http://www.brodietech.com/rbrodie/books.htm.
EVENTS
Richard Brodie delivers keynote and other addresses for a variety of
private and public audiences. If you are interested in having Richard
Brodie speak to your group, please call his office at 425-688-8600.
The following events are open to the public:
July 3-6, 1997
Richard Brodie will be a speaker and panelist at Westercon 50, the West
Coast Science Fiction Convention, in Seattle.
http://www.isomedia.com/Westercon/
September 18, 1997
Richard Brodie will speak as part of the 1997 Speaker Series on
"creating a culture of meaning" at the Center for the Evolution of
Culture in Palo Alto, California from 8-9:30 p.m. including Q&A. For
tickets and information, contact the Foundation for Global Community at
415-328-7756. http://www.globalcommunity.org
All the best memes,
Richard
Richard Brodie RBrodie@brodietech.com +1.425.688.8600
CEO, Brodie Technology Group, Inc., Bellevue, WA, USA
Author, VIRUS OF THE MIND: The New Science of the Meme
Visit Meme Central: http://www.brodietech.com/rbrodie/meme.htm
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