RE: virus: Subliminal Ads

Wade T.Smith (wade_smith@harvard.edu)
Tue, 27 May 97 16:34:22 -0400


>You either have a SEVERE case of sexual repression or you have a better
>explanation for penis-shaped bacon slices in salad dressing bottles?
>>
>>The burden of proof remains with you.

What I have is a case of 'show me' the results of this 'subliminal'
advertising.

Repeated studies have failed to find any effect, even with deliberately
enhanced images.

The burden remains with the proponents of the effect.

I am more than willing to see phalluses in salad dressing jars, but I
remain unconvinced that this makes me buy salad dressing, or rush to the
lettuce section to enhance my prowess...

The fact of a phallus is not the issue here- the unproven effect of
subliminal advertising _is_.

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Wade T. Smith
wade_smith@harvard.edu
morbius@us1.channel1.com
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