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This is Richard Brodie's Meme Update Newsletter. To
subscribe/unsubscribe, send mail to events@brodietech.com with
"subscribe" or "unsubscribe" in the message body.
When you find yourself hungry for more information about memetics,
you'll want to visit Meme Central. Meme Central is your FREE web site
for all the latest memetics books, links, and more! Visit Meme Central
at http://www.brodietech.com/rbrodie/meme.htm.
You can order books mentioned here and others through the Amazon.com
Memetics Bookstore at http://www.brodietech.com/rbrodie/books.htm.
Richard Brodie is the author of the first and best-selling book on
memetics, VIRUS OF THE MIND. VIRUS OF THE MIND is in its third printing
and spent over six months on the Amazon.com best-seller list! Start
reading VIRUS OF THE MIND on-line, for FREE, at
http://www.brodietech.com/rbrodie/votm.htm.
SPECIAL: As one of Amazon.com's top 500 books, you can order VIRUS OF T
HE MIND for 40% off RIGHT NOW by clicking HERE:
http://www.amazon.com/exec/obidos/ISBN=0963600117/memecentralA/
************************************************************
NEWS: JOURNAL OF MEMETICS
The latest milestone in the growing acceptance of memetics as a "real"
academic subject is the appearance of the Journal of Memetics,
http://www.cpm.mmu.ac.uk/jom-emit/. The first issue is due to be
published this month, available free on the Internet.
FEAR, UNCERTAINTY, AND DOUBT
One memetic tool commonly used in marketing (I used to hear the guys at
Microsoft bandy this about from time to time) is known in the
manipulation biz as "FUD." FUD stands for fear, uncertainty, and doubt,
as in creating those states of mind in your target market regarding
your competition.
Chapter 7 of VIRUS OF THE MIND puts forth one hypothesis of why we are
so oversensitive to scary situations: because thousands and millions of
years ago, the creatures that got scared and ran away got to live
another day. If you can get your customers to think the other guy's
product is dangerous, the logic goes, you make use of their natural
tendency to run away from danger into your welcoming arms.
A favorite example is a brand of canned white tuna that used to
advertise itself as "the tuna that doesn't turn pink in the can."
Ewww...yuck! Never mind that those other brands of tuna don't turn pink
in the can either -- they're naturally pink!
AT&T loves to use FUD to scare people away from using cheaper long
distance services. Welcome home, they tell us soothingly. You'll be
safe and secure with AT&T. Reminds me of Robert Mitchum playing the
scary evil preacher in "Night of the Hunter," singing the hymn
"Leaning." Every time he sang "safe and secure," with those haunting
sunken cheeks and hungry eyes stalking the little girl, my stomach just
tied up in a knot!
The US government has done quite a bit to promote "Truth in
Advertising." That's good as far as it goes, but they'll never be able
to control the kind of "spin" that FUD is a part of. We just need to
become more and more conscious of the ways they manipulate us.
INTERNET CULT DEPARTMENT:
Seen on a bumper sticker:
So Many Stupid People
So Few Comets...
MEME EVOLUTION DEPARTMENT: SEX AND GAMBLING
[The following is reprinted with permission from Rolling Good Times,
http://www.rgtonline.com. Remember the discussion of the evolution of
gambling games in VIRUS OF THE MIND? Well, evolution never ends, does
it. Now they're adding the biggest push-button of them all...]
------------------------------------------------------------
Extrema is a new start-up based in Russia and, evidently, can produce
any sort of customized slot machine a casino could want. Not really
sure where they're licensed. Not really sure if the games are any good,
actually.
The real interesting thing about this company's product line is their
love for blending soft-core pornography and gaming.
You want breasts and video poker? They got it!
You want a feature that has "two sexy girls striptease" if you double
up your bet five times in a row? Well...you get the point.
The added facet of pornography to gaming is an interesting concept. Is
this going to be a major segment that has yet to be exploited? And
think about this: the two biggest issues about the Internet are gaming
and pornography. Isn't it just a matter of time before they're
strategically combined?
This probable eventuality might be delayed by 29 U.S.C. Section 5273,
which makes it illegal to attach a lottery ticket to indecent or
immoral pictures. Not that we're talking about lotteries necessarily,
but Federal bureaucrats have a tendency to equate lotteries and gaming.
Still, this little company may be on to more than it realizes.
------------------------------------------------------------
BOOK REVIEW: THE DIAMOND AGE
The Diamond Age, or A Young Lady's Illustrated Primer
by Neal Stephenson
(Bantam, 1996)
http://www.amazon.com/exec/obidos/ISBN=0553573314/memecentralA/
I haven't been a Fan of anyone for a long time. But I am now officially
a Neal Stephenson Fan. Stephenson, who is my age and lives in my town
and whom I am looking forward to meeting as soon as both of us can
clear our schedules sufficiently, is a Good Writer who Gets Memetics.
Such folks are rare as a sunny day in Seattle in April, and as such
ought to be cherished, nourished, and all their books bought by the
dozen and given to everyone you know with more than three firing
neurons left.
The "Diamond Age" of the title refers to the diamond fibers used in
building materials in the coming age of nanotechnology (see Drexler,
Engines Of Creation,
http://www.amazon.com/exec/obidos/ISBN=0385199732/memecentralA/). The
Primer refers to a one-on-one Artificial-Intelligence (AI) teaching
tool that could conceivably solve what Stephenson and I both perceive
as the biggest underlying problem in the world today: how to give any
and all children the best possible education.
As in Snow Crash, Stephenson illuminates a future as likely as any and
as shocking to our complacent selves as it is realistic. The world of
The Diamond Age is one in which deliberate memetic engineering has
given birth to designed cultures, most noteworthy the neo-Victorians,
in which philosopher-kings worthy of Plato decide not what values are
True, or God-given, but what values make up a workable society. When a
bootleg copy of the Primer accidentally falls into the hands of slum
urchin Nell, she embarks on a solitary Pygmallion-esque adventure, her
transformation a metaphor for the awakening of infant billions to
higher consciousness.
While the pages don't turn nearly as quickly as those of the fast-paced
and comic Snow Crash, these pages are to be savored. Great literature
isn't so much in the reading as in the recollecting. This is a book the
memetic engineers of the next millennium will all have on their shelves
.
To order, click HERE:
http://www.amazon.com/exec/obidos/ISBN=0553573314/memecentralA/
You can order books mentioned here and others through the Amazon.com
Memetics Bookstore at http://www.brodietech.com/rbrodie/books.htm.
EVENTS
Richard Brodie delivers keynote and other addresses for a variety of
private and public audiences. If you are interested in having Richard
Brodie speak to your group, please call his office at 425-688-8600.
The following events are open to the public:
July 3-6, 1997
Richard Brodie will be a speaker and panelist at Westercon 50, the West
Coast Science Fiction Convention, in Seattle.
http://www.isomedia.com/Westercon/
September 18, 1997
Richard Brodie will speak as part of the 1997 Speaker Series on
"creating a culture of meaning" at the Center for the Evolution of
Culture in Palo Alto, California from 8-9:30 p.m. including Q&A. For
tickets and information, contact the Foundation for Global Community at
415-328-7756. http://www.globalcommunity.org
All the best memes,
Richard
Richard Brodie RBrodie@brodietech.com +1.425.688.8600
CEO, Brodie Technology Group, Inc., Bellevue, WA, USA
http://www.brodietech.com/rbrodie
Do you know what a "meme" is?
http://www.brodietech.com/rbrodie/meme.htm
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