Re: virus: From the shadows
Martz (martz@martz.demon.co.uk)
Tue, 18 Mar 1997 21:31:52 +0000
On Tue, 18 Mar 1997, jonesr@gatwick.geco-prakla.slb.com wrote:
>Martz wrote:
>
>[substitute =A3 with a pound sign]
>> And then there's the 'Only =A399.95'. It's =A3100. They know it's =A3100. W=
>> e=20
>> know it's =A3100. Why do they bother?
>
>Because when buying something quickly, you will generally only look at the
>number of punds the object is, right? OK, I suspect that you don't, but I've
>got a reasonable respect for your intelligence, and methodicalism (?), but your
>average person won't think about the pennies, they're small change. It makes
>things
>apear much cheaper, when really they're only 1 or 5 pence less.
>
>Frightening thing is, it works !
Does it though. I've asked people about this and I've yet to come across
anyone who doesn't automatically round it off. Unless, as Eva says, it
has a subconscious effect anyway.
--
Martz
martz@martz.demon.co.uk
For my public key, <mailto:m.traynor@ic.ac.uk> with 'Send public key' as subject
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