Re: virus: From the shadows
Martz (martz@martz.demon.co.uk)
Mon, 17 Mar 1997 23:33:54 +0000
On Mon, 17 Mar 1997, David McFadzean <david@lucifer.com> wrote:
>
>Another one that really bugs me in advertising is "up to" as in:
>
>You can save up to 90%!
>You can make up to $30,000 a month!
>You can lose up to 25 pounds!
>
>If you substitute the equivalent "no more than" you will see that
>the advertisers are not making much of a claim at all (of course).
>I guess what bugs me isn't so much the advertisers as the general
>public who don't even bother examining the claim.
And then there's the 'Only =A399.95'. It's =A3100. They know it's =A3100. W=
e=20
know it's =A3100. Why do they bother?
--=20
Martz
martz@martz.demon.co.uk
For my public key, <mailto:m.traynor@ic.ac.uk> with 'Send public key' as su=
bject
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