>Good question. Yes, a purpose can (and should) be chosen consciously, and
>can be transmitted memetically (more often the case). But the Purpose I am
>speaking of is one that captures the essential energy of a person, produces
>fulfillment, and is in my judgment, upon deep reflection, the best use of
>my life. Granted it can take some work to figure this out.
I see no conflict in saying that this "Purpose" is built out of ones experiences up to this point in life (which includes in large part ones memetic exposure) and yet can still be something intrinsic to the individual.