Re: virus: The 22 Immutable laws of spreading memes. Violate them at your own...
Tue, 23 Feb 1999 20:27:17 EST

In a message dated 2/23/99 6:47:35 PM Central Standard Time, writes:

>> 16. The Law of Singularity: In each situation, only one move will produce
substantial results.<<

I question that one.

>>18. The Law of Success: Success often leads to arrogance, and arrogance to

>From the "meme's eye" perspective, this is not nearly as relevant. Once it is
spread, the attitude of the orginal vector has much less impact on its acceptance, and less so with each successive transmission. Certainly the attitude of a vector is going to have some effect on the manner in which the meme will be recieved, but it may have less effect on whether or not it IS recieved.

False arrogance can work as a baiting tactic as well. The ease with which you drop arrogance can be helpful. People like to see arrogance "humbled", and if you are ready to follow up after the "concession" and start sounding reasonable it can make a good starting point for a strategy. Also, if you are part of a team, outrageous arrogance has a way of making other people look more reasonable.

Pretty good list. I will think about it some more.