Richard Brodie wrote:
>
> I remember the discussion, but I think you and I are on the same side.
Were you just challenging me to check out some research before I threw around ideas? I'll file that meme with the others. So do I have to live in this kind of witty state of self-consciousness, always one step removed from what I'm really thinking in order to understand what I'm really thinking and why I'm thinking it? You tell me.
NC
>
> Richard Brodie richard@brodietech.com http://www.brodietech.com/rbrodie/
> Author, "Virus of the Mind: The New Science of the Meme"
> http://www.brodietech.com/rbrodie/votm.htm
> Free newsletter! Visit Meme Central at
> http://www.brodietech.com/rbrodie/meme.htm
>
> -----Original Message-----
> From: owner-virus@lucifer.com [mailto:owner-virus@lucifer.com]On Behalf
> Of n cashen
> Sent: Wednesday, February 10, 1999 12:40 PM
> To: virus@lucifer.com
> Subject: Re: virus: Scientists and Philosophers
>
> Richard had commented that he was unaware of any research regarding
> emotional response and learning/memory. (If I am remembering
> correctly...)
>
> His argument was that if emotional response contributed to learning then
> why did he have worthless advertising jingles stuck in his mind.
>
> Now that sort of says that this connection does exist, doesn't it?
>
> Well, there are studies regarding this subject which show that whether
> we consciously desire the message or not, an emotional response will
> lodge it deeper in our memories. I had suggested that maybe people
> became hot-headed, egomaniacal preachers when trying to convey or
> "teach," because emotions and learning are interconnected. Here's a bib
> record for one study....
>
> 7. Friestad, Marian and Esther Thorson, "Emotion-Eliciting Advertising:
> Effects on Long Term Memory and Judgment,"
> Advances in Consumer Research, Vol. 13, (ed.), Richard J. Lutz,
> Proceedings of the Association for Consumer Research,
> 1985, 111-16.
>
> This article examines memory and attitudinal impact of emotional
> messages after an extensive delay and the effects of encoding
> instructions designed to promote either episodic or semantic processing
> of the message. 30-second finished television
> commercials employing various executional styles are shown to student
> subjects in a laboratory setting. Their responses are
> collected through telephone interview 6 to 8 weeks later. The study
> finds a stronger long-term memory and more positive
> judgements associated with emotional messages relative to the neutral
> ads. It is also suggested that emotion do not differentially
> affect episodic and semantic encoding.
>
> http://advertising.utexas.edu/research/biblio/CopyRes.html
>
> Maybe someone could comment on the last line regarding episodic and
> semantic encoding?
>
> The Ever Humble and Threeable,
> NC