Re: virus: Scientists and Philosophers

n cashen (
Wed, 10 Feb 1999 17:31:27 -0500

Richard Brodie wrote:
> I remember the discussion, but I think you and I are on the same side.

Were you just challenging me to check out some research before I threw around ideas? I'll file that meme with the others. So do I have to live in this kind of witty state of self-consciousness, always one step removed from what I'm really thinking in order to understand what I'm really thinking and why I'm thinking it? You tell me.

> Richard Brodie
> Author, "Virus of the Mind: The New Science of the Meme"
> Free newsletter! Visit Meme Central at
> -----Original Message-----
> From: []On Behalf
> Of n cashen
> Sent: Wednesday, February 10, 1999 12:40 PM
> To:
> Subject: Re: virus: Scientists and Philosophers
> Richard had commented that he was unaware of any research regarding
> emotional response and learning/memory. (If I am remembering
> correctly...)
> His argument was that if emotional response contributed to learning then
> why did he have worthless advertising jingles stuck in his mind.
> Now that sort of says that this connection does exist, doesn't it?
> Well, there are studies regarding this subject which show that whether
> we consciously desire the message or not, an emotional response will
> lodge it deeper in our memories. I had suggested that maybe people
> became hot-headed, egomaniacal preachers when trying to convey or
> "teach," because emotions and learning are interconnected. Here's a bib
> record for one study....
> 7. Friestad, Marian and Esther Thorson, "Emotion-Eliciting Advertising:
> Effects on Long Term Memory and Judgment,"
> Advances in Consumer Research, Vol. 13, (ed.), Richard J. Lutz,
> Proceedings of the Association for Consumer Research,
> 1985, 111-16.
> This article examines memory and attitudinal impact of emotional
> messages after an extensive delay and the effects of encoding
> instructions designed to promote either episodic or semantic processing
> of the message. 30-second finished television
> commercials employing various executional styles are shown to student
> subjects in a laboratory setting. Their responses are
> collected through telephone interview 6 to 8 weeks later. The study
> finds a stronger long-term memory and more positive
> judgements associated with emotional messages relative to the neutral
> ads. It is also suggested that emotion do not differentially
> affect episodic and semantic encoding.
> Maybe someone could comment on the last line regarding episodic and
> semantic encoding?
> The Ever Humble and Threeable,
> NC