n-sf: Maximize Your Website's Traffic. Increase Your Search Engine Rank!

kgl299unit6@netscape.net
Mon, 30 Nov 1998 10:08:04 +0100

                    Maximize Your Website's Traffic. 
                  Increase Your Search Engine Rank!


If your Web site isn't getting the traffic it should, it's likely that it's not ranked well on the major Internet search engines.

According to recent Internet E-commerce studies, over 90% of consumers find the Web sites they visit by using "The Big Eight" search engines, which are Yahoo!, Excite, AltaVista, Infoseek, Lycos, Web Crawler, HotBot, and Northern Light.

If your website isn't located in the Top-30 listings of these engines, chances are your site will never be seen.

The single most important thing you can do to increase your Web site's traffic is to increase your search engine ranking.


"PUT YOUR NAME IN LIGHTS -- List your business with search engines to make sure potential customers can find it."

THE BASICS: HOW SEARCH ENGINES RANK YOUR SITE

When you submit your website to a search engine to be indexed in its database, it sends a "robot" to scan your page.

Using complex algorithms to rank your page for keyword relevance, the "robot" determines whether you'll be ranked number 1 or 1,000,000 when potential visitors conduct a search looking for sites like yours.

Because the search engines are constantly changing their algorithms to provide users with the best possible search results, there's only one true solution to high search engine placement--us.

In short, submission alone isn't enough. *Good search engine ranking* is critical to your site's success.


HERE'S WHAT WE DO -- A UNIQUE, SUCCESSFUL APPROACH

In order to counter the ever-changing search engine algorithms, we create an entire series of "entry pages" that are optimized for the search engines--one for every keyword (or keyword phrase) that you provide.

Each entry page is optimized for a different set of algorithm variables.

In other words, instead of having only *one* page struggling to rank well on all engines, we create separate, search engine-specific entry pages for each keyword.

As a result, your pages rank well because they contain information relevant to search queries that are related to your industry.


HOW ENTRY PAGES AFFECT YOUR WEB SITE'S CURRENT STRUCTURE

Put simply, they don't.

When creating entry pages we *do not* make any changes to the existing structure, content, or functionality of your current site.

The entry pages act as a welcome screen for your Web site when people enter from your highly ranked link on the search engine.

The pages will say a few introductory words about your site, which are keyword and/or keyword phrase rich, and then provide a link that asks the visitor to "Click Here To Enter," which moves them directly to your current homepage.


HERE'S WHAT WE DON'T *EVER* DO TO HELP YOUR SEARCH ENGINE RANK

We *will not* build pages for irrelevant--yet "popular"--keywords.

Also, we will *never* "spamdex" pages. "Spamdexing" is "stuffing" a Web page full of words for the search engine's robots. You may have seen spamdexing, which is placing many words in the same text color as a background onto a Web page. Spamdexing will actually get your pages "kicked" from search engine indexes.

What we *will* do is simply present very relevant keywords for your site to the search engines in the way that they "like" to see it.


"It's simple: If they can't find you on the search engines, they can't buy from you."

HOW WELL DOES THE SERVICE WORK?

We'll send you a detailed report of your current search engine ranking on "The Big Eight" engines before we begin.

Then, once your new entry pages have been indexed, we'll send you a second report showing how they've ranked.

Here's a sampling of some results we've acheived for previous clients. (These examples are for competitive keywords--not just obscure words on which no one is conducting searches.)

<> 6 top-10 rankings on Infoseek for different relevant keywords

<> 18 top-10 rankings across the major search engines

<> 3 top-10 rankings on Alta Vista for one keyword

<> 16 total *number one* rankings

<> 40 top-30 rankings, spread across the different engines.

<> 1 to 2 hits per week increased to 500 per day

<> 45,000 hits per month grew to 108,000.


HOW MUCH DOES YOUR SERVICE COST?

Our services are $385. This includes:

<> Construction of optimized entry pages for up to 20 keywords

<> Submission of the keyword-dense entry pages to the major

search engines

<> A complete report of your search engine rankings before we

submit

<> A complete report of your search engine rankings after

submission--so you can see the ranking results

When you contact us, ask about other services we provide that may be able to help your Internet initiatives succeed.


HOW DO I GET STARTED?

<> Call us--we'll answer any questions you may have and provide

a no-cost initial consultation.

<> Submit your keywords and/or keyword phrases (up to 20) to us

<> Remit payment


COMMENTS FROM CLIENTS

"Frankly, I'm impressed with the foregoing.

So many solicitations from email sources turn out to be a phone line that hooks up to a voice mail system that is designed to give the impression of size, and people who never return phone calls/messages. . . So its a pleasant surprise to find that someone at the other end is really operating as a business!!!" --Alan B.

"Incredible! Our site is now receiving more hits in a day than we used to get in an entire month. [My boss] is still eating his words." -- Bob W.

"I knew the search engines were a fantastic marketing tool, but my company simply didn't have the time to devote to search engine placement. It has proven to be the best money we've ever spent on marketing." -- Shelley H.

"I worked for weeks to get good search engine placement, but I could never crack the top 80 . . . my site was deserted. Within a month [after using your service], I'd had more hits than I'd had in the last year. I wouldn't believe it if it hadn't happened to me." -- Chris L.


OUR JOB: INCREASE YOUR WEB SITE'S RANKING.

We can't *guarantee* that better ranking will increase the number of visitors that "surf" to your Web site.

Some highly-ranked websites still don't get much traffic--much depends on your particular industry and choice of keywords.

*However*, high rankings, in most cases, *do mean* increased Web site traffic.

And, we have *never* failed to increase a client's ranking. Ever.


CONTACT A REPRESENTATIVE:

Search Engine Success Group, (410) 783-8269



If you've received this message in error--and are not interested in our services--please click reply.